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Growing up in a small town in the Midwest, where corn and beef are abundant and slaughterhouses and grain bins are a way of life, I really never thought of the idea of food waste. Growing up, I had several friends who grew up on small rural farms. These families worked very hard planting and harvesting crops and raising animals such as cows, pigs and chickens. When food was harvested, nothing went to waste; at least as far as I knew. I remember stories from my Mom talking about butchering hogs on her family farm. They saved everything from the animal and put it to use. They would drain the blood from the animal and make blood sausage and they rendered the lard from the animal for later use. The thought of food waste simply never crossed my mind.

As an adult, I have worked in several different industries such as electrical supplies, lighting, aggregate and gas and oil. Approximately 3 years ago, I happened upon an opportunity that brought me into the world of food distribution. Knowing a...

I still remember the pride I felt when I completed the website for Duck Duck Farm back in 2013, as if that single act signified our officially becoming a farm. It was beautiful – it said everything we wanted to say - who we were, what we grew, why we grow organically, where to find us. It took me a solid four days to pull it together. Not bad, right?

The thing is, I have a BA in Communication Design and Fine Art. I had a successful career in technology solutions sales. I kind of knew what it took to build a kick-ass website without paying anyone else. What would we have done if that wasn’t the case? What would my husband – my amazing, botany-loving husband without an ounce of marketing or design experience - have done if he wanted to sell his incredible heirloom tomatoes?

I remember attending a free social media marketing class for farmers back in 2014. It was packed. One farmer next to me kept asking how to post on his “Facepage”, while we had already moved on to “creating a blog post o...

May 8, 2018

An organic lifestyle has been misrepresented in many ways, mostly by large corporations who want trend-followers to buy their products.

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